How To Prioritize What Truly Matters

Today’s Making Waves is a deep dive into time and how to wisely prioritize it.

As business owners, the pressure of having too little time is constant. Between endless meetings, mounting emails, and the ever-growing to-do list, it can feel like there’s no room to breathe—let alone focus on what matters most. So many of us get stuck reacting to what’s urgent instead of proactively dedicating time to the big-picture steps that could move us closer to our vision.

Sound familiar? You’re not alone. Many in our One Wave Life community feel exactly the same. And this struggle with time doesn’t just take a toll on your business; it affects your health, well-being, and relationships. The reality is, reclaiming control of your time requires a strategy that lets you consciously choose what to prioritize.